· By Michael Thale
Drippy: A New Cannabis Infused Beverage Brand Locks in Strategic Partnership and Investment from UnderCurrent Entertainment with 400M Audience Reach
With offices in both California and New York, UnderCurrent Entertainment serves as a dynamic company that has ventures in talent management, influencer marketing, and music label services. Their extensive talent roster amasses over 400 million followers, with their artists generating over 250 million music streams. Their expert team has a proven track record of high-profile brand collaborations.
"We're excited to partner with Drippy as an innovator in the canna-beverage industry," said Aaron Hoffman, Co-Founder of UnderCurrent. "We know that the world they are building around the product will lead to being a force in the space, and we look forward to getting creative with how UnderCurrent can bring value from our company and talent roster."